ABOUT US

This is how two friends decided to take a risk, shake things up, and make a difference.

Like many influencer marketing professionals, Friends With Benefits co-founders Jaina and Morgan began their careers on the bottom rungs of boutique public relations agencies. The two met (and quickly became friends) after landing at the same well-known fashion PR agency in NYC; both working in the influencer marketing department, they spent their days and nights networking with social media personalities to secure coverage for their clients.

 

As their friendship grew, their conversations shifted from their mutual love of astrology (both proud Aries!) to their shared concerns about the nature of their work. Outside of work, Jaina and Morgan began confiding in each other about the dire need for a revolution within the influencer space. Between the increasingly rampant product peddling and proliferation of #sponcon, they worried that if the community didn’t find its heart, it would become stigmatized to the point of obsoletion.

 

Having worked and networked in the industry for years, Morgan and Jaina knew that there were influencers using their platforms in a meaningful way to talk about things that mattered. They had met and befriended them. In private, Morgan and Jaina dreamed of starting their own company, an agency that functioned as a megaphone for these types of creators, amplifying their voices and connecting them with similarly purpose-driven brands.

 

Flash forward to Summer 2020, and Friends With Benefits was born.

 

Jaina and Morgan have remarkable faith in social media’s ability to help people feel seen, heard, and represented, and they pride themselves in working exclusively with content creators committed to doing just that.

 

The power to change the world is currently at the tips of your fingers, and, as the saying goes, with great power comes great responsibility. How will you use yours?

 

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To figure out how you can use your platform to make an impact, shoot us an email at partnerships@fwbtalent.com 

Meet Your  Friends With Benefits

Jaina Lopez

Why did I choose to start FWB:

I've always wanted to make an impact within the fashion and beauty space. So an opportunity to help out creators who have those same values is like a dream come true!

What am I most proud of at this moment:

Being the first woman in my family to receive their Masters is pretty cool.

Favorite food:

Rice and beans with maduros all day every day please.

Favorite show:

The Office

Favorite thing to do:

Shopping, little getaways with my friends, and taking my puppy on hikes.

Role model:

I aspire to have Jhené Aiko's confidence and inner peace like every day.

Morgan Fortier

Why did I choose to start FWB:

During my tenure in beauty and fashion PR, I had the privilege of meeting and befriending some incredible creators committed to making real change within the industry. I admire anyone who uses her voice or platform to make a difference, and those are exactly the kinds of creators I am proud to represent

What am I most proud of at this moment:

Taking a leap of faith and starting my own business!

Favorite food:

Cheese, always

Favorite show:

Broad City

Favorite thing to do:

Laugh!

Role model:

Amy Poehler